For Listerine, static posts—including memes and quirky content—were created to promote healthy habits while engaging the audience and building a sense of community on Listerine’s Instagram page.

Reels and animated content centered on games and playful activities were created to engage a broad audience while promoting oral health in a fun and captivating way.

Instagram-worthy posts around topicals and festivals, connecting the brand to these occasions while engaging the audience and promoting oral health.

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Creation and execution of Instagram Stories featuring contests, polls, and interactive questionnaires, engaging the audience while promoting oral health in a fun and participatory way.